The Y Catalog

WELCOME to The Y Catalog –
an inspired concept of conscious shopping

In The Y Catalog you will not only find the highest quality of hand selected items from the most highly regarded manufacturers in the yoga industry – you will also make an impact on the world we live in with every dollar you spend.

Bringing awareness to the notion of Seva (the spirit of service) by creating a catalog for yogis inspired us because it was really a way to communicate the original message of Seva to our community across America. Seva is the highest goal of yoga and the ideal way to both give and receive at the same time. In our desire to find a way to merge sustainable, responsible commerce with service – The Y Catalog was born.

The Y Catalog’s mission is to stimulate awareness of the importance of doing our part for our environment and for those in need, both inside and outside the yoga community while meeting your shopping needs at the very highest level. In other words by shopping with The Y Catalog you get to feel good twice. Once by purchasing excellent yoga products, second by supporting important causes – all without spending more than what you already would on the items you buy for your practice.

How does The Y Catalog’s notion of Seva work? $1.08 of each product you buy from The Y Catalog will go toward a global or charitable cause supported by the company(s) you purchased from.

About Founders of The Y Catalog

Keri Lassalle – Founder and CEO of The Y Catalog, Keri is a social entrepreneur, a yoga lifestyle columnist, with ten years experience as a social/eco journalist with notable mainstream publications such as Cosmopolitan, GQ and Harpers and Queen as their Celebrity Cover’s Editor in the UK, who merges her knowledge of yoga lifestyle with a understanding of media to realize The Y Catalog. Through her personal love of yoga and a clear vision on the growth of the global yoga market, she saw an excellent opportunity in creating the first and only cause-based yoga catalog. Keri brings her unique merchandizing talents to the fore, as buyer and “style maven” of The Y Catalog. With her personal flair for style, her finger remains fast on the pulse of yoga’s growing eco/fashion conscious consumer.

Hermas Lassalle, COO- Founder of The Y Catalog brings extensive experience and management skills as an award-winning film and commercial producer to The Y Catalog. Hermas produced the Oscar nominated documentary film Deliver Us From Evil before co-founding The Y Catalog. His extensive skills in mainstream media, marketing and production are helping to spearhead The Y Catalog through to critical mass.